California Protons
California Protons is a cancer therapy center based in San Diego, California, that uses revolutionary proton beam technology to help fight cancer. Proton therapy is a precision-based treatment that is highly accurate and much less invasive form of cancer treatment.
The Challenge
California Protons was looking for a reliable CRM platform to store their client information while following HIPAA compliance guidelines. Maintaining data security and patient confidentiality were of utmost importance to their team.
They needed a 360⁰ patient view that captured the following information all at one place:
Personally Identifiable Information (PII)
Insurance information
Links to the patient EMR system record
The Solution
Agency73 evaluated and implemented improvements to the California Protons instance of Salesforce Sales Cloud to better manage patient data and offer greater visibility into lead generation and sales pipeline. We configured their Salesforce Sales Cloud with the following functionalities to meet the requirements:
Configure Web-to-lead to capture new leads
Customized Account and Opportunity objects to consolidate patient and treatment information
Configure profiles and roles and hierarchy, to add the ability to share information within the care team to make it easier to assign and handle referrals, and improve overall care
Make the Salesforce platform mobile-ready for Protons sales reps to access and update patient as well as doctors’ information from the road
Mass upload data for 1500+ patients to track and analyze patient information
Built Reports and Dashboards for sales pipeline analysis